The combined realities of the post recession economy and the continually changing market landscape require new theories of business to win. We are operating today in a new era driven by customer experience and digital transformation. Consider the price of coffee to illustrate the distinct ranges of customer value in today’s market–as a commodity the coffee grower sells it for 1¢ - 2¢ a cup–as an experience Starbucks sells it today for $2 - $5 a cup. Never before has it been so important for business leaders to think strategically, move agilely and act authentically.

To become a category leader in today’s market, old and new business’s alike must challenge every aspect of their business model. Many traditional industry best-in-class practices have become limiting beliefs that undermine the potential for success and promote a pervasive pattern of fear which stunts innovation and growth in the organization. For those slow to change, the impact can often be found in retreating customer loyalty, marginal operating performance and an accelerating commoditization of their business.

Macallan Advisors helps its clients to focus on a aligning business activities to unleash potential across business strategy, brand stewardship, culture development, stakeholder relations, marketing and sales programming and operations management. We simplify and focus a business on three driving forces which are essential to delivering extraordinary performance..